Training Description
Fundamentals
- How innovation is created
- Self-reflection
- The cradle of modern design thinking
- Design Thinking Mindset
- The Design Thinking approach
Design-Thinking Process I
- The double diamond
- Design Thinking Micro Process
- Design Thinking Macro Process
- Quiz
- Design Thinking Challenge
Design-Thinking Process II
- Working with Persona
- The description of the persona
- User Profile Canvas
- Checklist Persona
- Tools to enrich the persona:
- AEIOU method
- HOOK-Canvas
- Customer Journey
- Persona exercise
- Identify user needs
- Defining the point of view
- Extended Stakeholder Map
- The Point of View
Design Thinking Process III
- Finding ideas
- Brainstorming rules
- Requirements versus real ideas
- Increase creativity by:
- finding the best idea
- finding the dumbest idea
- Headstand method
- Asking the right brainstorming question
- Evaluating ideas
- Structuring ideas – clustering
- Prototyping