Brainstorming needs good rules to be focused and successful. In cooperation situations, brainstorming techniques are often used to find new ideas. Many people believe that it is enough to simply call something brainstorming to get ideas flowing.
But that’s not reality. Brainstorming is a method that is very structured and lives from the fact that the participants stay focused on the process.

Here are a few rules that are particularly relevant to Design Thinking processes:

  • Use visualization methods and try to outline as much as possible.
  • Any idea is allowed.
  • Let the others finish.
  • Build on the ideas of others.
  • Stay focused.
  • Quantity comes before quality.
  • Try to delay the evaluation of ideas.
  • Think user-oriented – no demands on the product, but real implementation ideas.
  • Have fun!

Usually, the first round is not very productive because mainly very general ideas come up.
It is therefore worth changing the question again and again.

A few possibilities for this are:

  • Which ideas come to our minds spontaneously?
  • What approaches do the others pursue? What can we do differently?
  • Which functionalities are absolutely necessary? Which experience is absolutely necessary for the user? What is the relationship between the function and the experience?
  • Which successful concepts and experiences can be applied to the problem?
  • Which experiences can illuminate the problem from a different perspective?
  • What is the relationship between the problem and other experiences?
  • BLACK HORSE: “How would you design an IT service desk without IT problems?”
  • Which radical possibilities have not been considered so far?
  • What experiences lie beyond the imaginable?
  • Are there products and services that would add value?

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