Many of our customers are confronted with major changes in the market and have to react accordingly.
There are some influencing factors that are “to blame” for this pressure. For example, the demand for warehouse logistics tailored to the needs of end customers is growing all the time due to the growing strength of online trading. E-mobility or completely different models for locomotion are putting the market leaders in car production under pressure. Apps that make life easier make it easier and easier to focus directly on the customer.
The customer is the focus of the new, modern organizations. “New” companies are fully focused on the customer.
The complexity within companies is constantly increasing. For some time, companies can cushion this development through growth, but at some point the transformation threshold is reached. You know it won’t go on like this in the future, but nobody knows what the future will look like.
Exactly this initial situation was the focus of two customer workshops in which we discussed with representatives from different companies what the transformation threshold is, how it can be successfully overcome and how an organization can be fully aligned to the customer focus.
We see the transformation threshold as a massive obstacle that cannot be crossed by conventional means of organizational development, since the situation behind the threshold is uncertain and cannot be dealt with by updating the past.
As long as you are clear about what you want to achieve or where you want to go, the future can be planned. In many companies, the future is “calculated” on the basis of data from the past and company key figures are generated from this. This works as long as the future can be planned and the framework conditions remain stable.
However, in many companies it is no longer possible to know for sure what the future of the company will look like in 1-5 years. The only thing that’s clear – not like today. Our video on the transformation threshold can be found at: https://www.youtube.com/watch?v=h9qpLQ1ZdoA.
Within the scope of our workshops we also dealt with the adjusting screws for transformation processes and analysed the companies of our participants on the basis of a questionnaire or a canvas and worked on the first steps for our own transformation processes in the form of peer coaching exercises.
Both tools can be downloaded from the toolbox.
We see the main drivers for the transformation of organizations in the following topics:
The third aspect that was dealt with in our workshops is the effectuation approach as a method of remaining able to act in uncertain situations.
The four principles of effectuation are as follows:
- Middle orientation,
- affordable loss,
- circumstances and coincidences,
- and agreements and partnerships.
The consistent application of the effecutation method makes it possible to proceed on the basis of the available resources even in uncertain situations and to proceed by means of a cyclical working method through the involvement of fellow combatants.
All participants left the workshop with an edited canvas and some concrete ideas on how to move forward on their own topic.